Petar Petrov is the founder and CEO of Soul & Silicon, a boutique AI consultancy based in Sofia, Bulgaria.
As Chief AI Officer at Eleven Ventures, he advises a portfolio of 70+ VC-backed startups across Europe and the US on AI strategy, implementation, and product development.
He holds a degree in Finance and Neuropsychology from the City University of New York. His fascination with intelligence — both biological and artificial — has shaped a career at the intersection of business strategy and AI.
Petar has trained over 250 executives and business leaders across Bulgaria and Europe, working with companies including Eurobank, UniCredit Bulbank, Konica Minolta, Progress Software, Payhawk, and Speedy.
He is the author of Artificial Intelligence: Soul & Silicon, written in Bulgarian, which has received strong reviews for making AI accessible to non-technical readers.
In 2024, he was invited by the Presidency of the Republic of Bulgaria to lecture on artificial intelligence.

















Artificial Intelligence: Soul & Silicon is a guide to understanding AI for business leaders and curious individuals — without the technical jargon.
Written in Bulgarian. Available now.